FINIEN is the purposefully small consultancy of brand strategist, entrepreneur, and author Fabian Geyrhalter. We create strategic, verbal and visual brand clarity for Founders and CMOs in a swift but highly focused manner. We work in an approachable way with startups of any size and age from around the world. Our process is unique, transparent and surprisingly affordable. We are located in downtown Long Beach (which in itself is located in Greater Los Angeles), but we work around the world. Even in places that don’t start with ‘Silicon.’ This is FINIEN in a nutshell, a specialized brand consultancy that is far removed from a stodgy agency or a hungry design studio. Now tell us about your brand and how we can create clarity for you.

- FABIAN GEYRHALTER
- Principal

- JESSIE CAMPBELL
- Creative Lead
- MICHELLE PENCZAK
- Assistant to Fabian Geyrhalter
- EVERETT BARTON
- Podcast Editor
How we operate
- Fabian is an entrepreneur and consultant and not an agency owner. That shows in the way we collaborate. We encourage clients to bring on marketers and designers to their teams since our process equips them with the clarity and assets they need, so they feel empowered to take their brand into their own hands.
- Our process does not allow us to ever upsell clients. It just feels dirty. And needy. We are neither.
- We remain as small as possible to keep the quality of work (and life) as high as possible.
- A shared revenue model keeps us pushing toward the same goals.
- We have a European vacation policy. Almost.
How we share
- We translated our popular in-person Resonaid brand strategy workshop into an online course for bootstrapped startups around the world to take and encourage other brand specialists to adapt and re-use our proven framework.
- We translate knowledge into well-priced books, which are available worldwide.
- Fabian prides himself in being a truly accessible expert. For $15.95 anyone can hop on a monthly group call with Fabian to discuss their startup’s brand pain points or pick his brain on their creative career journey (while supporting his podcast, keeping it sponsor-free and community enabled.) For $112 anyone can schedule a private 15-minute consultation call via Clarity.
- Fabian shares his knowledge daily and in full transparency on social media.
- We invest in a select group of startups financially as well as through our services.
- Fabian mentors a handful of early-stage startups at any given time
Awards
- American Graphic Design Awards, 2019
- Communicator Awards, 2019
- Davey Awards, 2019
- Communicator Awards, 2018
- Clutch Top Branding Agency, 2018
- Logolounge Book 11, 2018
- Readers’ Favorite Book Award, 2018
- American Graphic Design Award, 2017
- Graphis Awards, 2017
- Logolounge Book 10, 2017
- WOLDA, 2017
- American Graphic Design Award, 2016
- Communicator Awards, 2016
- American Graphic Design Award, 2015
- Communicator Awards, 2015
- American Graphic Design Award, 2014
- American Package Design Award, 2014
- Communicator Awards, 2014
- American Graphic Design Award, 2013
- Commendation by the mayor of the City of Santa Monica, 2013
- Davey Awards, 2013
- American Graphic Design Award, 2012
- Davey Awards, 2012
- FoodBev.Com Award, 2012
- Graphis Awards, 2012
- Intl. Wine Label Design Competition, 2012
- MarCom Award, 2012
- American Package Design Award, 2011
- American Web Design Award, 2011
- Davey Awards, 2011
- W3 Awards, 2011
- American Graphic Design Award, 2010
- American Web Design Award, 2010
- Communicator Awards, 2010
- Summit Creative Awards, 2010
- W3 Awards, 2010
- American Graphic Design Award, 2009
- Graphis Awards, 2007
- W3 Awards, 2007
- American Graphic Design Award, 2006
- W3 Awards, 2006



Press
- #smallbizchat with Melinda Emerson
- 24 Sata
- Advertising Week
- Agency Post
- Agency Spy
- Authorsweek (Author of the week)
- Bob Morris Blogging On Business
- Business News Daily
- Business Standard
- BuzzFeed
- California Home + Design
- Carol Roth
- CBC Television (TV Interview)
- CEO Blog Nation
- CEOWORLD Magazine
- CGTN (TV Interview)
- Chronicle Books
- Cliclavoro (Italian Ministry of Labour)
- Communication Arts
- Conscious Company Magazine
- Conscious Connection Magazine
- Create Magazine
- Creation Numerique
- Creative Planet
- Creative Review
- Creativity
- DNR
- DesignTaxi
- Dexigner
- DigitalThread
- Dynamic Graphics
- EconomyUp
- EntreGurus
- Entrepreneur
- FitSmallBusiness
- Forbes
- Founder Institute Insights
- Fupping
- Graphic Design USA
- Graphics.com
- Graphis Books
- Grit Daily
- Harper Design Books
- Herald Sun
- HOW Magazine
- Huffington Post
- Inc
- INDEX Books
- International Business Times
- Literary Cafe
- Logolounge
- Long Beach Business Journal
- Los Angeles Business Journal
- Los Angeles Times
- Mad Marketer
- Marketing Week
- Mashable
- MediaPost
- MerlinOne Insights
- MSNBC
- Netokracija
- New York Public Library Blog
- Northwood University CEO Report
- Novum
- Package Design
- Pepin Press Books
- Rain Today
- Rockport Books
- Santa Monica Daily Press
- Shots
- SmartBrief
- Startup Nation
- STEP Magazine
- Sustainable Brands
- TASCHEN
- Tech Cocktail
- Techli
- The Dieline
- The Employee Engagement Network
- The Huffington Post
- The Hollywood Reporter
- The Little Black Book
- The Logo Creative Designer Interview Series
- The Robin Report
- Thrive
- Upstart Business Journal
- Ventre Magazine
- The Washington Post
- Xhilarate
- Yahoo! News
- YFS Magazine
- Zeixs Books
Clients
Dreamers
- Acura
- Aszure & Artists
- Atmosphere
- Big Boom Media
- Clipper Films
- Conversation Agency
- DDG
- Division 4
- EpoxyBox
- Genex
- Grab
- Heartland USA
- ID PR
- Konami
- Lazy Hooks
- MGM
- MiC
- Millenium Pictures
- Momenti Spirits
- MTV
- Neset Design
- Occupant
- Overture Films
- Para Progresar
- Pursuit
- Sample Digital
- Samuels Advertising
- Shelly Ward Enterprises
- Sony
- Spec Entertainment
- Sprinly
- Starfish
- Strike The Sun
- Survios
- Tool of North America
- Triage
- United Artists
- Wurrly
- Zoic
Friends
- $5 Traffic School
- ArdentCode
- Benevido
- Blik
- Center For Expanded Families
- CoinBuckIt
- Contour Technology
- CO-OP Financial Services
- Curist
- DUSKON
- Don Joaquin
- Elevise
- Files.com
- From Fat To Finish Line
- GenYrator
- Geyrhalter Bergwein
- GoGreen Promos
- Highly Evolved
- HireForce
- Hoopla
- IT Assist
- Jackery
- Jolie Quest Hotels & Resorts
- KDate
- LineLeap
- M. Fredric
- Match Creative Talent
- The Mainstream
- Movoto
- Nomad
- NovaStor
- Luminora
- Park Tahoe Inn
- Pasona
- Q-See
- Relay Collective
- Reveleer
- Rexter
- Rising Realty Partners
- Share Space Networks
- SnapTV
- SpeakBeat
- Starwood Hotels & Resorts Worldwide
- Tinder
- Trend Offset
- Valoran USA
- VSona
- Warner Brothers
- Weingut Bernreiter
- Weingut Reckendorfer
- YelloUmbrello
- Zangpo
Heroes
- Bill & Melinda Gates Foundation
- California Community Foundation
- Children's Hospital Los Angeles
- Children's Miracle Network
- Commercial Marine Biology Institute
- Goodwill
- Greenzones
- inerTRAIN
- LAPD
- Ocean Matters
- Public Interest
- Stunts Unlimited
- United Way
- Wishart Memorial Foundation
- Wind River Foundation
Jokers
- Baba Yaga
- Jukin Media
- Konk
- Lime Studios
- Martian Ranch & Vineyard
- Taku
Leaders
- Abalone Farming International
- AccessDNA
- Aparavi
- Apollo
- Best Events
- Brandman University
- Cambridge Audio
- City of Los Angeles
- City of Santa Monica
- Clean Tech Los Angeles
- Corporate Parity
- Edge
- Encore Aerospace
- eCapital
- Grossman Design
- Honeywell
- Imperial Partners
- Innopri
- Insyght
- Kaplan International
- Kennedy Wilson
- KFBG
- Kingston Technology
- LeadershipU
- Legacy Classic Trucks
- Lomen Properties
- Los Angeles Business Council
- Marine Essence Biosciences
- Mister Maginsky
- Onramp
- Opal
- Palisades Development Group
- Platinum Equity
- QBase
- Re-Sort
- Sinai Temple
- S. OC Community College District
- Spacient
- Urban Insight
- USC
- XRM Media
Mothers
- Aleteia
- BakedItMyself
- CAST
- Co-opportunity Natural Foods
- Evolution
- Indian Springs Resort & Spa
- Quintessential Healing
- Lucid Pi
- Rope Yoga
- Shankara
- St. Mary's School
- Simple Green
Rebels
- Audiolife
- Bandito Bros
- Covenant
- Drivers Inc.
- Hard Rock Hotel & Casino
- John Varvatos
- McCoy Kline