BOOKS BY FABIAN GEYRHALTER

BIGGER THAN THIS

New Release!

A quick read about the deceptively difficult task of turning your venture into an admired brand.

Inspired by a new wave of commodity brands that is winning hearts, using the eight traits and their commandments in this book will guide you to your specific path to turning your venture, may that be a commodity product or a hot startup, into a better, more beloved brand.

HOW TO LAUNCH A BRAND

#1 AMAZON Bestseller

Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity

In this book we share expert insights based on over a decade of professional experience transforming new product and service companies from ideation phases to tangible brand realities. Each of the five key phases of launching a brand are broken down into practical guidelines designed to help you understand the 'why' behind the 'how' as well as who to bring to the table and how to make decisions along the way.