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QBase Identity

The brand identity derived for data management company Qbase focused on the firm being ‘the connecting element’ as well as an overall elevated look to disrupt the IT segment as it launched over a decade ago. We were tasked to establish a visual identity evoking trust and commitment on a global manner for its clientele of Fortune 500 CTOs. Today, Qbase has 250 clients in 18 states and three countries, including the US Air Force, and we are proud to have played our part in the early successes of the company.

Striders Naming

This San Diego-based startup set out to create a unique entertainment experience, combining great tasting, casual dining, classic cocktails, craft beers, and a unique high-end Las Vegas-style Turf club lounge. The name Striders was crafted to hint at the horse racing portion while making it easy to refer to as a location in conversation. It further evokes the casual club lounge with a sense of motion and urgency, while lending itself to a scalable brand concept.
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innopri Naming

This San Diego-based HR consultancy startup approached us when the founder realized that working with major tech clients demanded a name with energy. The name Innopri was derived from a mash-up of the terms “innovative” and “imprint”. The term “imprint” connected with the client to leave a positive impression (or “imprint”) on the client organizations, while innovation alludes to the consultancy's unique process as well as the innovative nature of their clientele. A lasting imprint was crafted.

Jackery Tagline

Jackery hired us for a Resonaid™ brand strategy workshop in Silicon Valley. As we defined the values, personality, and analyzed long-term plans, we ended up diving deeper into the emotions of the target audience. The biggest epiphany translated into a tagline and advertising concept that is now being used nationally. It hones in a target group that is seeking Jackery to 'empower their lives on the go.' It sure empowered the brand story, marketing, and subsequent growth. "What a difference a day makes," to quote Her Majesty Dinah Washington.